More direct orders.More local regulars.
We build your restaurant's website and online ordering—then keep helping people discover it through marketing funded by customer service fees.
Your restaurant gets an always-on digital storefront. Your customers get direct ordering with honest menu prices and a small $1–$2 fee. You never pay the marketing bill.
Your restaurant, available direct
Tonight's craving is one tap away.
Every order can help fund the next one.
Customer service fee
$1–$2
simple, visible, affordable
The Blue Penguin flywheel
A website thatkeeps working.
Most agencies hand over a website and disappear. Blue Penguin connects your site, ordering, and marketing into one simple loop that is useful to everyone involved.
A customer orders direct
Your website gives guests a fast, familiar way to order without marketplace menu markups.
A small service fee is shared
The customer pays an affordable $1–$2 service fee. Your restaurant is never billed for the marketing fund.
We market your restaurant
Blue Penguin keeps part of the fee and reinvests another part into marketing that helps more local diners find you.
Restaurants win
More discovery, direct orders, and repeat customers.
Customers win
Convenient ordering, honest prices, and a small fee.
The system grows
Part of each fee supports Blue Penguin; part fuels more exposure.
From hungry search to paid order
Everything your restaurant needs to be chosen.
We handle the design, setup, hosting, menu, ordering, and technical maintenance. You keep your focus on the food and the people walking through the door.
Direct online ordering
A mobile-first order flow connected to your restaurant—without sending regulars into a crowded marketplace.
Local search foundation
Fast pages, clear menu content, search-ready structure, and the basics your restaurant needs to be found.
Menu setup handled
Send us your menu—even a clear photo—and we will organize the items, pricing, and ordering experience.
Ongoing exposure
Customer service fees help fund continued marketing, so the system can support the next order—not just the first launch.
A guarantee with real teeth
Love the results—or get a full refund.
Every Blue Penguin website comes with a three-month satisfaction guarantee. If you are not satisfied with the website for any reason in the first three months, we will refund you in full.
Straightforward pricing
Your website is simple.Your growth loop is smarter.
Start with a free, working restaurant demo. Pay only if you want to launch it.
$200
$200 one-time setup
$30/yr
Hosting & website support
Once customers order
A tiny fee powers something bigger.
Customers pay a transparent $1–$2 service fee. Blue Penguin keeps part to run the service and reinvests another part into marketing for your restaurant.
Restaurant marketing cost: $0
The ongoing marketing fund is customer-fee-supported, never invoiced to the restaurant.
The short version
Built for busy restaurant owners.
No lengthy agency process. No software maze. Give us the basics and we will do the technical work.
Tell us about your restaurant
Share your name, location, menu, and anything you want customers to know.
See a working demo for free
We build the real experience first, so you can judge the work before paying.
Approve, launch, and start growing
We connect ordering, handle the technical setup, and support ongoing exposure.
Restaurant resources
Useful before you make a move.
May 12, 2026 · 6 min
Direct Ordering or Marketplace Links: What Should a Restaurant Website Promote?
Marketplace links can be convenient, but they should not automatically become the main ordering path on a restaurant's own website.
May 5, 2026 · 7 min
When a Restaurant Menu Page Should Become Online Ordering
Not every restaurant needs a full ordering system on day one. The better question is whether the menu page is still helping customers decide, or whether it is starting to create extra work for the team.
April 25, 2026 · 6 min
How Restaurants Should Separate Catering Leads From Everyday Online Orders
Catering and everyday ordering solve different customer problems. When the website treats them like the same thing, restaurants get weaker leads, confused customers, and more cleanup behind the scenes.
Good questions
Clear answers, no agency fog.
Does the restaurant pay for the ongoing marketing?
No. The marketing fund comes from the affordable service fee customers pay when they order. It is not a marketing charge passed to the restaurant.
Will customers see inflated menu prices?
The goal is direct, transparent ordering: the restaurant keeps its direct menu prices, while customers see a small $1–$2 service fee instead of hidden markups.
What happens if the website is not a good fit?
If you are not satisfied with the website for any reason in the first three months, you get a full refund.
Your free restaurant demo is the first step
Let's turn tonight's search into tomorrow's regular.
See your website and ordering experience before you pay. Then launch with a three-month full-refund guarantee.
Get my free restaurant demo